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Videos

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
Companies: Microsoft, SHARE Creative
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights-12164


Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023
×

Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights


Research papers

Tell me who your friends are, I will tell you who you are

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.In this paper, we introduce and...

Catalogue: Congress 2018
Authors: Laurent Florès, Antoine Moreau
September 23, 2018
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Citation

Florès and Moreau (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/tell-me-who-your-friends-are-i-will-tell-you-who-you-are-9401


Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-


Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974
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Citation

, C. (1974a, February 23). Report on qualitative research on Hiltone press advertising. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hiltone-press-advertising